Privacy Policy

1. Scope of this policy

This Privacy Policy explains how RLC Insurance (“RLC,” “we,” “us,” or “our”) collects, uses, discloses and safeguards personal information when you visit this website, request an insurance quote, communicate with us, or respond to an RLC Insurance advertisement or lead form on Facebook or Instagram.

This policy applies to information collected directly by RLC. Insurance carriers and advertising platforms may process your information under their own privacy notices.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact information: full name, phone number, email address, city and ZIP code.
• Vehicle information: make, model, year, version or trim, and other details you choose to provide for a quote.
• Quote and communication information: coverage interests, questions, preferences and records of our communications.
• Advertising lead information: information you submit through a Facebook or Instagram lead form, together with campaign or ad attribution data made available to us.
• Technical information: IP address, browser or device information, referring page and general website activity when made available by our hosting, security or analytics providers.

Please do not submit Social Security numbers, payment card data, medical records or account passwords through our website forms.

3. How we use information

We may use personal information to:

• Respond to your quote request and communicate about insurance products or services you asked about.
• Evaluate your needs, prepare or facilitate insurance quotes, and connect you with appropriate licensed personnel or carriers.
• Provide customer service, maintain records and improve our website, forms and communications.
• Protect our website, detect misuse, comply with legal obligations and enforce our rights.
• Measure advertising performance and understand which campaigns generate inquiries.

4. How we disclose information

We may disclose information as reasonably necessary to insurance carriers, licensed agents or service providers that help us respond to your request; website hosting, form delivery, communications, security, analytics and advertising providers; professional advisers; or government authorities when required by law. We may also disclose information in connection with a business reorganization, merger, acquisition or sale.

We do not sell personal information for money. We do not use sensitive personal information to infer characteristics about you. Some state privacy laws may define certain advertising-related data disclosures as “sharing” or targeted advertising; you may contact us to request an applicable opt-out.

5. Facebook and Instagram advertising

RLC Insurance may run advertisements on Meta platforms, including Facebook and Instagram. If you submit information through a Meta lead form, Meta collects that information first and then provides it to us. Meta's own terms and privacy policy govern its collection and processing before we receive the lead.

We use Meta lead information to contact you about the quote or insurance service you requested, to maintain our lead records, and to evaluate campaign performance. We do not require you to consent to marketing texts as a condition of purchasing a product. Message and data rates may apply if you choose to communicate by text.

You can review the Meta Privacy Policy for information about Meta's practices.

6. Retention and security

We retain personal information for as long as reasonably necessary to respond to requests, maintain business and legal records, comply with obligations and resolve disputes. Retention periods vary based on the nature of the information and why it was collected.

We use reasonable administrative, technical and organizational safeguards designed to protect information. No transmission or storage method is completely secure, so we cannot guarantee absolute security.

7. Cookies and third-party services

Our website and service providers may use cookies or similar technologies for essential operation, security, analytics and advertising measurement. Your browser may let you block or delete cookies, though some site features may not work as intended. Links to third-party websites are governed by those third parties' policies, not this one.

8. Your choices and privacy rights

You may ask us to access, correct or delete personal information we maintain about you, or to stop certain marketing communications. Depending on where you live, you may also have rights to know, obtain a copy, opt out of certain targeted advertising or sharing, restrict certain processing, or appeal a decision.

To make a request, email us using the address below with the subject “Privacy Request.” We may need to verify your identity before completing a request. Authorized agents may submit requests when permitted by applicable law and with appropriate proof.

9. Children's privacy

This website and our insurance quote services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website.

10. Changes to this policy

We may update this Privacy Policy periodically. We will post the revised policy on this page and change the “last updated” date. Material changes will be communicated as required by law.